Creativity

Creativity is often viewed as an unattainable trait that some people are just lucky enough to be born with, but that couldn’t be future from the truth. Creativity is a trait that can be cultivated in everyone.

Creativity in Business

In a business sense, creativity is the process of generating new ideas. Whilst challenging, anyone can come up with a great idea. There is no one method or tried and true way to generate new business ideas but some are easier than others. Here are a few tips to get your creative juices flowing.

Define the problem.

Think about it from different angles. Rather than tackling the issue front on, think about other ways you might be able to impact change. Perhaps rather than sending out another memo about what your staff are doing wrong you could organize a team training session or a team building day where you all brainstorm together how things could be done differently

Challenge your assumptions.

Don’t just assume something is a bad idea because no one has ever done it before or because it’s been done badly in the past. Spend some time thinking through the idea. If it’s been done before, what was great about it? Where did the idea fall down? What other ways might you be able to reinvent it with a new twist?

Change your mindset.

Rather than seeing problems, think about them as potential upgrades. Instead of obstacles, tackle them as opportunities. Often when we turn our thinking from negative to positive ideas start flowing.

Get inspired.

Put aside some time to let your creative juices flow. Go for a walk in nature, take yourself down the rabbit hole on pinterest, go see an exhibition, read a good book or take a long, hot shower. When you give yourself permission to relax and unwind and let the stresses of the day melt away you allow your mind to wander. I’m sure you have heard many people say they get their best ideas in the shower, it’s often true.

Give it a go, you might surprise yourself! Then let me know in the comments, what creative idea you came up with!

About the Author

Alysha is a seasoned graphic designer and brand educator with over a decade of experience in marketing and design. She specializes in crafting bold, unique brand identities, publication designs, and impactful presentation revamps. Working primarily with small and medium-sized businesses, she partners with entrepreneurs who seek a long-term design collaborator who truly understands their brand, audience, and business goals. While she serves a wide range of industries, she has a particularly strong presence in financial services, investor relations, and the creative entrepreneurial space.

Beyond design, Alysha is passionate about educating small business owners on the power of branding. Through her blog, she shares expert insights on design, brand strategy, and proactive marketing—helping business owners stand out, build credibility, and attract their ideal customers. Her brand education work focuses on guiding women entrepreneurs over 40 in understanding their competitors, defining their audience, clarifying their brand’s deeper purpose, and developing a compelling brand personality and messaging.

With a friendly, efficient, and results-driven approach, Alysha ensures her designs and branding strategies are not only visually compelling but also strategically aligned to help businesses thrive.